Tag: user centered design


The Importance of Improving User Experience

The Importance of Improving User Experience

User experience can simply be defined as how the user feels when interacting with your product. The behavior, satisfaction, and perception of using your mobile app or website. Does your user feel excited? Does your app engage him enough for a return visit?   When you realize how important a stellar user experience is for your product’s success, you will agree this isn’t something you...

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Designing UX For Different Persona

Designing UX For Different Persona

In every organization, you will come across employees who have different roles and responsibilities and fit in different levels of the organizational structure.  The needs of every person may be different. They may access the same application, but may be using it differently. What does this tell us? The fact that it is integral to understand your end users and design your applications accordingly to...

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