What Are The Trends Of Mobile UX In 2017
We rely on our smart phones for almost every day to day tasks. They have become an essential part of life and with so many mobile applications in the market, it’s a war between programmers to develop an application that meets the expectations of users. The year 2016 had been remarkable for mobile UX, where designing for bigger screens and wearable technology took lead. Applications such as Snapchat, Pokemon Go, Spotify, and Prisma are just to name a few which gained popularity among the public. All of these stood out because of their fantastic UX and unique features.
But what about 2017? What are we looking at in terms of mobile app UX trends? Here are our top 6 favorite trends of the year:
1. INTERNET OF THINGS (IoT)
IoT has gained popularity in the previous year and this year it would make a huge impact on how we operate objects daily. By connecting objects around us through our smartphone, IoT will indefinitely make our life easier. For example, controlling your home appliances or your very own car at your fingertips through a simple application.
2. Personalized Experience
Applications today are not just being used by millennials, but by people of all ages. Since every person has specific needs, it has now become essential to provide an experience at a more personal level.
Mobile applications need to be smart enough, by tracking user’s activities, to determine the best possible UX. Take for example the suggested business pages on Facebook that you see. Based on your liking, Facebook suggests what pages of similar interest you may want to follow. And with personalized UX, mobile apps are now looking closely at how to personalize the push notifications so that the user only gets notifications for the information they are MOST interested in.
3. Virtual Reality
VR is what the world of applications is looking forward to. It helps users dive into an environment giving them the feeling that they are really in it. But how does this become a popular trend of 2017? With VR headsets, such as the Oculus Gear, mobile phones can be connected to a VR headsets to experience the environment.
App developers are exploring the opportunities of creating VR games alongside serving the business industry by creating VR experiences for architects to give their clients a VR experience of what the end result would look like; an experience where they can move around and actually feel like they are in it. This is definitely much better than viewing a simple 3D model on your laptop.
“It’s not that we use technology we live technology – Godfey Roggio”
Touch system has been a norm in today’s world. We have had buttons and icons as a part of mobile app designs for the past few years, but much recently gestures have taken over. And with gestures signifying a universal action, such as the ‘Press and hold’ action, signals you would like to edit something, designers are now focusing on reducing the icons on the screen.
The benefits of using gestures in a mobile app UX are:
– It saves you screen space by eliminating some buttons and icons
– It reduces the time of a user to take an action
– The UX becomes friendly and real
5. Augmented Reality
Augmented Reality (AR) came in strong in mobile applications with Pokemon Go and SnapChat, and it was very well received. With a very well designed AR interface, your app can do wonders. Consider a shopping store application, that allows you to view the products stocked in a shelf before you even enter the aisle. The key of AR dominated applications are that they need to change with the environment and ensure that a user can move freely with it.
6. Artificial Intelligence (AI)
AI has been successful in 2016 and is continuing to show it is here to stay for a very long time. Take for example JARVIS, the AI system of Facebook’s founder, Mark Zuckerburg’s home. But for mobile applications, we are seeing conversational interfaces take lead. With a smart bot at the other end of the chat application, your conversations can be bought near to real. But how are these helping businesses?
Consider shopping online, you see an item you are interested in buying but would like more information about it. You send a message on Facebook to the online store, and you get an instant message. It seems real. You ask them about the price and are answered. Then you ask about the benefits of using the product, again you get an instant response. In all this scenario, there is a specific pattern. Bots are programmed in such a way that they learn with every conversation and improve how they communicate. They are fed in information which they use to smartly respond to requests by customers.
And with voice command input, such as integrating applications with Google Now and Apple Siri, the UX of applications can be further simplified and the user journey can be completed without finger interaction. Definitely AI is an area where mobile applications have a very long way to go!
Technologies such as virtual reality, augmented reality, AI, and IoT are taking over mobile applications and are playing a major role in how they are designed. Surely, in 2017, mobile applications will be designed keeping in mind how they can simplify the user journey and provide a much better experience.
Don’t forget to check out how important it is to design for different personas.