User experience can simply be defined as how the user feels when interacting with your product. The behavior, satisfaction, and perception of using your mobile app or website. Does your user feel excited? Does your app engage him enough for a return visit?
When you realize how important a stellar user experience is for your product’s success, you will agree this isn’t something you will just hope to deliver when your product is rolled out. Organizations today are investing massively on creating unique experiences to wow their audiences. Your SEO may do a good job to rank you high on Google search, but you may soon lose out to your competition if the engagement with what you have presented is poor.
Similarly, you may invest thousands of dollars to roll out a unique mobile app, but if the experience is clingy, you will sit at your couch and wonder why installs don’t increase. You can try ways to forcefully increase app installs, but well, this shortcut won’t serve you any good if your mobile application does not result in natural referrals.
Now that you realize the importance of a user experience, let’s quickly get on how you can improve it over a period of time.
How To Improve The User Experience
In today’s world, success of a digital product depends heavily on the customer experience it provides. Luckily with tools such as Google analytics, you can begin today on monitoring what works well and what does not.
Google analytics will help gain crucial insights on what your customers are doing at specific web pages, which buttons are getting a good click through rate, and in other words, how customers are navigating across your website.
To do this, create your Google analytics account today and embed the tracking script on your website. The ideal way to do this is to place it on the header.php file of your website. You can find more information about generating and installing the script here. Once done, sit down on your sofa and see the results coming in.
After a few days or weeks, when you have sufficient data to drill down and create valuable pieces of information, look at customer journeys on your website.This is the most valuable information you will ever get. From bounce rate of every page, to CTRs of buttons, you will know instantly what seems to work and where improvement is required.
By doing this, you are moving towards improving the relationship between your product and your customers. These efforts to increase customer satisfaction always work, as there are no hypothesis, but actual data to support what your customers like and dislike.
Human-Centered Design Approach
So far we covered how you can ‘improve’ the user experience. But let’s now talk about how you can design a product that delivers a great UX even in the first roll out.
With tech giants such as Facebook and Google investing so much in delivering fantastic UX, all product owners are following them in doing so. The most straight-forward approach is the human-centered design approach.
You need to identify your end users, create a research plan, interview them, synthesize your findings, find opportunity areas, and figure out areas that your end users value most. Once you have that figured out, you then create the concepts of features of your product. The benefit of the human centered design approach is that it helps you find problems that your product can address and benefit from over the period of time.
It’s safe to say that the business value of UX design is so huge, that you simply can’t ignore it in today’s world. You need a team of experts to help you find what your customers are responding well to and what areas you need to pay special attention on.
Next: Check out what clients value the most. Is it the project schedule, budget, or something else?